Wimberley Valley Radio was organized to operate a noncommercial community radio station to support Wimberley’s local musicians and arts community; provide educational programming, including public and emergency information; provide local and county news unavailable in other broadcast media in the area; and to educate interested individuals including students in radio-related technical and communication skills.

Before a radio station could be funded and built, the Memorial Day Weekend Flood of 2015 occurred, killing eight people in and near Wimberley and destroying 350-to-400 residences along the Blanco River.

[4] Recognizing the community’s need for timely communication due to the disaster, the Board of Wimberley Valley Radio applied for and received temporary authorization from the FCC to broadcast for 30 days, within a week and a half of the flood.

An additional studio dubbed the “fishbowl” was completed in May 2018, jutting out in front of the building where passers-by can watch and listen to live radio programming.

[7] In 2024, the station relocated its transmitter while boosting the signal strength to 100 watts and greatly increasing the number of households which could receive its broadcast.