The station is owned by Morgan Murphy Media, with the license held by QueenB Radio, Inc. KXLY-FM calls itself "The Big 99.9 Coyote Country".
[4] The signal can be heard in parts of Washington, Idaho, Oregon, Montana and British Columbia, and it operates translator stations in three communities.
KXLY-FM is one of seven local Spokane FM radio stations heard across Canada to subscribers of the Shaw Direct satellite TV service.
Initially, KXLY-FM had an effective radiated power (ERP) of only 2,000 watts, a fraction of its current output.
It played fifteen minute sweeps of instrumental music, mostly cover versions of popular songs, along with Broadway and Hollywood showtunes.
On September 12, 2006, the station switched to an adult album alternative (AAA) format branded as "Spokane's River 99dot9".
[13] Premiering on day one was the morning show duo "Jay & Kevin" who moved from competing station KDRK-FM.