KZRV (96.7 FM, "96-7 The River") is a radio station in St.

Cloud stations, are located at 640 Lincoln Avenue SE, on St.

The station aired a Adult contemporary format known as "Star 96.7" from its sign-on in 1988 to July 2000 and then from July 2000 until September 2007 they aired a contemporary hit radio (Top 40) format as "Kiss 96" (KKSR).

In 2007, KKSR changed to an Active Rock format known as "Rev 96-7" along with changing the call letters to KZRV to match the Rev branding.

On June 27, 2017 at Midnight, KZRV flipped to classic hits, branded as "96.7 The River".