[5][6] However, Sudhipong departed the company in 2010,[7] and the label gradually lost most of its original artists as they outgrew their intended demographic.

The label's management also changed direction, attempting to target more provincial audiences in addition to its originally urban audience[8]—in 2013, Kamikaze group 3.2.1's single "Splash Out" featured singer Bitoey from Kamikaze's sister luk thung label R Siam, and its music video became a viral sensation.

'เพื่อน...ใหม่ (朋友区)' by UTTER, 'ดีด (You Drive Me Crazy)' by Gracy, 'Sweetie Shy Boy' by Freshybii and 'My Sissy' by KKP.

One day, Nanny Girly Berry came to meet Afu “band producer” With bringing Korean music CDs The front cover wrote the name of the artist TVXQ.

And mainly focus on the Pre-Teen market, Accidentally in the same rhythm as Athit Lertrakamongkol Another producer Beginning to become saturated with music Would like to turn to do something new Therefore offering an online platform Hope is the center of teenagers.

Which is starting to live in the internet world more Sudhipong thinks that if choosing to penetrate the teen market then it should make it big.

But with a very different business model, his project could not be approved at that time, Until one month passed Sudhipong went to talk to Kriengkai Chetchotisak "the owner of RS" that "It's like Lift-Oil Boyscout 2007."