[6] Frustrated by the close censorship of Japanese adult videos under the Nihon Ethics of Video Association (NEVA), also known as "Viderin", the voluntary ethics group which regulated most of the AV companies in the 1980s and 1990s, Toyoda started up his own company using the label "King of Realism" (リア王, Ria Ō) in 1996.
[8] In the years following other labels were also created including "Macbeth" (マクベス, Makubesu) in September 1997, "Ran" (乱, Ran) in July 1998, "Jun" (純, Jun) and "GOLD" in April 2000, "Cobra" (コブラ, Kobura) in November 2000, "D's" in January 2001 and "SILVIA" in October 2002.
[14] Other actresses who appeared in Toyoda-directed videos for Wild Side include Rinako Hirasawa, Chihiro Hara and Minami Aoyama.
[15] After 20 years as an AV director, 10 years after starting the "King of Realism" label, and a false colon cancer scare, Toyoda closed Wild Side and started a new adult video company, Opera (オペラ, Opera), in October 2005.
[18] For the 2009 AV Grand Prix competition, the Opera entry was the scatology video First Crap (初脱糞ハメスカ過糞症), directed by Toyoda and starring Chika Shinozaki.