The Kaplan Thaler Group was an American advertising agency that opened in 1997,[1][2] and created ad campaigns, including the Aflac Duck.

It began as a small boutique agency out of the founder's home in Chelsea, Manhattan.

[2] Over a period of 15 years, the Kaplan Thaler Group grew "from a startup to a company with more than $1 billion in billings.

"[4] The agency created the Aflac duck,[5] Herbal Essences Totally Organic Experience,[6] Continental Airlines "Work Hard.

[8] Also in 2002, the advertising agency D'Arcy Masius Benton & Bowles (DMB&B) was acquired by French firm Publicis and closed;[9] longtime client Procter & Gamble shifted its Dawn and Swiffer brands from defunct D'Arcy Masius Benton & Bowles to Kaplan, adding roughly $80 million in U.S.