[3] She has authored and composed jingles, including “I Don’t Wanna Grow Up, I’m a Toys "R" Us Kid,”[4] and “Kodak Moments".

[5] Born to a Jewish family[6] and raised in New York City, Kaplan Thaler graduated from The Bronx High School of Science in 1968.

She has authored and composed jingles that are among the industry's gold standard, including “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.”[11] She has also worked on several political campaigns, including presidential runs for Bill Clinton and Al Gore in 1992[12] and Hillary Clinton in 2008,[13] as well as Bill Bradley in 2000.

Kaplan Thaler has appeared on The Apprentice,[16] Good Morning America, TODAY,[17] CNN[18] and Fox News.

[citation needed] She was also the first woman in advertising to receive the New York Women in Film and Television's Muse Award.