Karaeng Matoaya (c. 1573–1636) was the ruler of Tallo and the bicara-butta (first minister) of Gowa from 1593 until his death.
He gained power after overthrowing Tunipasuluq, and transformed Makassar into one of the main trading centre in Eastern Indonesia.
[3] Three years after converting to Islam Matoaya sent an envoy to his brother, King of Bone, and asked him to perform the shahada and profess himself a Muslim.
[3] While religion played a significant factor, political and economic concerns for Matoaya also spurred the conquests.
[4][5] Additionally, the conquests of Matoaya had precedents in the area long before the rise of Islam, where similar punishments and subjugation status of the defeated states paralleled that of pre-Islamic times.