Keep Scotland Beautiful is an environmental charity based in Scotland, which aims “to make Scotland a cleaner, greener and more sustainable place to live, work and visit.”[1] The organisation campaigns and educates on a range of environmental issues including climate change and litter reduction.
[citation needed] The organisation’s origins lie in the 1960s, with the "Beautiful Scotland in Bloom" campaign run by the Scottish Tourist Board and the Scottish Women's Rural Institute.
After this, under the auspices of Keep Britain Tidy, its focus in Scotland included educating young people about the environment through the Eco-Schools programme.
[citation needed] Since becoming an independent Scottish charity, it has continued to campaign on environmental issues, including local environment quality and climate change.
[citation needed] These include Eco-Schools Scotland, Climate Ready Classrooms, Clean Up Scotland, the Green Flag Award, the Beach Awards, Beautiful Scotland, the Climate Challenge Fund, the National Award for Environmental Excellence, Carbon Literacy Training and Heritage projects and Canal College.