[1] The organisation campaigns to reduce litter, improve local places and prevent waste.

The conference was initiated by the British Women's Institute after a resolution was passed at its 1954 AGM to start a national anti-litter campaign.

"[4] Following a year-long strategic alliance, in 2011 Keep Britain Tidy merged with the environmental charity Waste Watch.

Keep Britain Tidy runs a number of programmes in England, including Eco-Schools, Seaside Awards, BeachCare, RiverCare, WatersideCare, LOVEmyBEACH, Keep Britain Tidy Network, Love Parks, Big Tidy Up, Green Flag Award for parks and green spaces and the Blue Flag Award for beaches.

The Eco-Schools and Blue Flag programmes in Wales, Northern Ireland, and Scotland are now run independently by these devolved organisations.