The Keith Prowse company originated from a partnership in 1830 between two musical instrument makers who opened a shop selling their goods.
The company operates at numerous venues for major sporting and cultural events including Cirque du Soleil, Chelsea Flower Show, Wimbledon and test cricket.
In 1830 he entered a partnership with another musical instrument manufacturer and music publisher, William Prowse (1801–1886), to form Keith, Prowse & Co.[2] The company entered the theatre ticketing business after acquiring "Theater Ticket Messengers" a company which used young message boys to go to theatres and either hold seats or collect seat tokens for favoured clients.
In 1954, Peter Cadbury borrowed £75000 from his father to buy the Keith Prowse ticket agency,[7] which went public in 1960, and later became a subsidiary of Westward Television.
[8] In 1955, to focus the business on the ticket agency, Keith Prowse Music Publishing was spun off and sold to the holders of the original London weekdays commercial television franchise, Associated-Rediffusion.