The most important and traditional means of earning is the cultivation of "panmala" (betel leaves).

Some people own or work in factories in the nearby industrial areas of Palghar and Tarapur.

Some people have involved in the tourism industry due to the growing popularity of the beach.

Many restaurants and snack joints have come up near the beach to cater to the growing number of tourists.

One is at the southern tip of the beach and is submerged in sea water during high tides.