Smart and Gingrich then took more direct editorial control and launched the magazine with contributors including Seldes, Ernest Hemingway, John Spivak, Raymond Gram Swing, Manuel Komroff, critic Burton Rascoe, and sportswriter Herb Graffis.

[5]: 326–332  Seldes's view was that Ken failed when its owners abandoned the publication's planned editorial independence to fall in line with advertiser pressure to suppress unflattering investigative reportage such as consumer advocacy and republican critique of fascism, including the Hitler and Mussolini regimes' fight against the republic in the Spanish Civil War.

[5] In short, it was an era when the nominally free press was actually beholden to rich corporate interests whose quest for sufficient anti-communism left them too cozy with right-wing authoritarianism—and who did not tolerate honesty in consumer advocacy because it was bad for sales.

"[5] Some of the politicians with photo layouts in the magazine included Presidents Calvin Coolidge, Grover Cleveland, Warren Harding, Franklin D. Roosevelt and as well as many prominent people in the German politics of the era.

In the first issue, of which his article begins on page 36, it is revealed in a caption that Hemingway was initially contracted and announced to be an editor of Ken, but had thus far taken no part in the editing of the magazine, nor in the formation of its policies.