Kenneth Roman (born September 6, 1930 in Boston, Massachusetts)[1] is an American author and advertising executive.
Roman graduated from Dartmouth College in 1952, where he was editor-in-chief of the undergraduate daily newspaper.
David Ogilvy initially resisted the sale, but eventually accepted the title of WPP honorary chairman, a position he relinquished in 1992.
[2][3] After 26 years with Ogilvy, Roman joined American Express in a senior communications role before becoming a consultant, board director, and author.
[4] Roman is the co-author of two influential business books – How to Advertise ISBN 0312318596 and Writing That Works ISBN 0060956437 and the author of a 2009 biography of David Ogilvy entitled The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.