Kenneth Whyte

He was formerly the Senior Vice-President of Public Policy for Rogers Communications[1] and chair of the Donner Canadian Foundation.

[9] Maclean's was noted during his tenure for its controversial, tabloid covers, including an exposé of political corruption in Quebec that was unanimously denounced by Canada's House of Commons,[10] and an excerpt of Mark Steyn's America Alone, which touched off several failed actions against the magazines in provincial and federal human rights commissions.

During his first year at the magazine, its circulation dropped below its main competitor Canadian Living for the first time in its history.

[14] In 2011, Whyte became president of Rogers Publishing Limited, which owned fifty-five magazines, including Chatelaine, Today's Parent, Canadian Business, Moneysense, and Hello!

[15] At the end of 2013, Rogers entered into a partnership with Hearst, Time Inc., Meredith, and Condé Nast to create Next Issue Media (now Texture).

In this book, Whyte attributes the industry decline to what he believes was an excessively regulated business environment that developed following Ralph Nader's activism for the promotion of automobile safety.

Others include, Jennifer Hosten, Alex Johnston, Trilby Kent, Judith Kalman, Ira Wells, Eric Reguly, Allen Abel among others.