[4] The increasing demand in the UK market especially on mixed bouquets encouraged more direct sales from Kenya, in contrast to the conventional auction system.
[4] However, as Kenyan flower industry has grown to dominate the UK market, social and environmental strains was caused rooted in the rose farms surrounding Lake Naivasha which was brought to the attention of EU media.
[7] However, the planning and advice the Council provided for the reform failed to meet the timetable set by the EU to result in penalty money on the industry.
[note 2] With a financial aid of 400,000 US dollars provided by the Dutch government for the program implementation, the KFC anticipated to involve all sectors in the Kenyan flower industry by the end of 2015.
A development of flower park is initiated by KFC, expanding over 35 hectare is discussed located in 30 kilometers' radius from Kigali, Rwanda's capital.