[citation needed] At 15, Frost began spending time with other fashion-obsessed kids in an area of Soho known as the ‘clout corridor’, between Mercer and Howard Street, which included streetwear stores such as Supreme, VFiles, Off-White, NikeLab 21M.

[2] In 2015, Frost founded the Spaghetti Boys, a collective of artists, DJs, and content creators, alongside Ray Martinez.

[5][1] That year, the Spaghetti Boys released fashion collaborations with Off-White and Heron Preston, as well as promotional material for Nike Air.

[6][7] The collective regularly hosted free all-ages parties at venues across the city such as Milk Studios and Overthrow Boxing Gym.

Frost has garnered attention for producing viral video content and securing unplanned interviews with recognized pop culture celebrities.

The first season consisted of fifteen episodes, and featured guests including Lil Yachty, SZA, Dev Hynes, Luka Sabbat, Jeremy Scott, the founders of Hood by Air, Tyler the Creator, and Chief Keef.

To date, he has developed limited edition cassette tapes for the brand, featured in their Superstar shoe campaign, and is expected to create a suite of apparel this year that leans heavily into his aesthetic and is inspired by costume.

[15] In 2023, Frost collaborated with McDonald's to redesign their McNugget Buddies, a set of 1990s-era McDonaldland characters, for a limited-edition series of adult Happy Meals.

[18][2] He has been connected to popular streetwear brands including Palm Angels, Moncler, Off-White, Yeezy, and has a multi-year partnership with Adidas.

Frost donning a Hood by Air tent has been described as a classic embodiment of a 2019 street style trend known as ‘peak maximalism’.