Kevin Ma (Chinese: Ma Pak Wing 馬柏榮[2]) is a Hong Kong-Canadian businessman who is best known for starting Hypebeast, a Hong Kong listed company that focuses on contemporary culture.
[11] In 2005, Ma started Hypebeast from his home in Vancouver, Canada as a sneaker blog on Blogger as part of his interest in street culture and streetwear.
[6] At the time, he was a student majoring in economics and psychology,[14] and also briefly worked in banking.
[15] As Hypebeast grew, Ma moved to Hong Kong and expanded it to include different aspects of street and contemporary culture, including fashion, art, music, design, and culture.
"[21] Over the years, the word has had increasingly positive connotations for people interested in contemporary clothing and culture.