It is a 4-door fastback-styled electric compact crossover SUV and is the first Kia vehicle to use the company's new logo.

[1] The Imagine concept preview an upcoming electric crossover planned to be released in 2021, the model being the Kia EV6.

[3] The Imagine concept features suicide doors and Kia's signature "tiger nose" grille in the form of headlights and is finished in a metallic silver color.

[3] One of the most notable features on the interior of the Imagine is its 21 individual touchscreens on the dashboard, which, Kia Motors Europe general manager of interior design Ralph Kluge says "are a humorous and irreverent riposte to the on-going competition between some automotive manufacturers to see who can produce the car with the biggest screen.”[3] A production vehicle based on the design of the Imagine was first spied testing on public roads in January 2021 codenamed CV.

[4] This model was later officially revealed on May 18 as the Kia EV6 electric crossover, which retained similarities in its design cues and overall shape.