The US Environmental Protection Agency (EPA) official range for the 2020 Kia Soul EV is 243 miles (391 km).

[9] Sales started in the U.S. in October 2014;[10] initially it was sold only in California, Oregon, and several Eastern states with the largest EV markets and infrastructure including New York, New Jersey and Maryland.

[19] As of September 2014[update], the Soul EV had the largest EPA-rated all-electric range in city driving of its class, at 104 mi (167 km).

[citation needed]Production of the Soul EV began in South Korea in April 2014.

[31] 2016 Kia Soul EVs began sales in Washington state in late July 2015.

[33] In November 2014, the Kia Soul EV went on sale in the UK for £24,995 after the government's £5,000 Plug-in Car Grant.

[39] The magazine Der Spiegel claimed that Kia registered the cars in Germany and then shipped them to Norway, which does not belong to the European Union.

This legal[40] loophole helped the Hyundai-Kia Group lower its average CO2 fleet emissions, avoiding a hefty fine.

The 2020 Kia Soul EV costs 319,900 NOK (US$36,600)[note 3] in Norway, less than its internal competitor, the Hyundai Kona Electric and considerably less than the larger Kia Niro EV (another potential competitor, the Chevrolet Bolt, is no longer imported to Europe via official channels).

[42] For the 2014 SEMA Show, Kia Motors unveiled a custom Soul EV with a red and white Smitten Ice Cream livery and a refrigerated trailer.

[43] In August 2014, Kia Motors introduced the 2015 Soul EV hamster commercial featuring "Animals" by Maroon 5.