These products were distributed through mass market, baby super stores, specialty, food, drug, independent, and e-commerce retailers worldwide.
The company’s operating business were composed of four wholly owned subsidiaries: Kids Line, LLC; LaJobi, Inc.; Sassy, Inc.; and CoCaLo, Inc.
These subsidiaries designed and marketed branded infant and juvenile products in a number of complementary categories, including infant bedding and related nursery accessories and décor, food preparation and nursery appliances, and diaper bags (Kids Line and CoCaLo); nursery furniture and related products (LaJobi); and developmental toys and feeding, bath and baby care items with features that addressed the various stages of an infant’s early years (Sassy).
[6] To support the company’s focus on growing a leadership position in the infant and juvenile industry, on September 23, 2009, Russ Berrie received shareholder approval to change its corporate name to Kid Brands, Inc.[7] Along with the new name, the company’s common stock began trading under the symbol NYSE: KID.
[9] A number of investors purchased its inventory, including its Barbie Pets and Raggedy Ann & Andy brands.