In 2010, Alexander "Alex da Kid" Grant founded Wonderland Entertainment, a publishing and production company.

[2][3][4] On June 1, 2011, Interscope Geffen A&M Records, a subsidiary of Universal Music Group, announced Grant signed a joint venture deal to launch his label imprint, KIDinaKORNER.

[7] In November 2011, Grant signed American rock band Imagine Dragons and in 2012, released their debut album, Night Visions.

[8][9] Night Visions, included the Diamond-certified single "Radioactive", which spent a record-setting 87 weeks on the US Billboard Hot 100 chart.

In 2016, Alex da Kid released his debut single "Not Easy" featuring X Ambassadors, Elle King & Wiz Khalifa.