Weatherzone, known before 9 August 2010 as The Weather Company and still trading under this name, is the main provider of value-added meteorological services in Australia.
The Opticast algorithms are run every hour ensuring the forecasts are continually staying abreast of rapid and previously unforeseen meteorological changes.
The accuracy of Opticast allowed weatherzone to make a successful foray into the lucrative energy and mining weather forecasting markets.
Over subsequent years, many of Australia's major electricity companies commenced using weatherzone's Opticast forecasting products including AGL, Snowy Hydro, Origin and AEMO.
On 25 June 2008 Fairfax Media acquired a 75% share in Weatherzone (then known as The Weather Company) with 25% still owned by the founder, Mark Hardy who retained the Managing Director role.