[5] The film featured crime figures: Dave Courtney, Roy Shaw, Howard Marks, Carlton Leach, as well as Page 3 models, boxers, cage fighters and martial arts competitors.

The publicity storm surrounding the film in the UK was stoked around the world including Australia,[6] the Middle East, India and the United States.

[4] and when, during post-production, Alex Reid won the British TV series Celebrity Big Brother.

[7] Reviewing the film, James Benefield of the Eye For Film website stated "None of the acting - including the stunt casting - is up to much... with such a dull premise and script, it's surprising Liam Galvin has assembled this notorious cast.

The film's main loser is the viewer seeking it out on the back of the publicity generated by this casting.