Kim Gehrig is an Australian director whose body of work spans television shows, commercials, music videos, documentaries, short films and branded entertainment.
Her notable commercial works include Run This Town and Stay for Rihanna's Super Bowl LVII Halftime Show, The Greatest for Apple, Viva La Vulva for Libresse, Life Needs Truth for The New York Times, the This Girl Can campaign, and work for many more for brands including Airbnb, Google, Lyft, Nike, IKEA, GAP, and Amnesty International.
In music videos, Gehrig has collaborated with artists such as Chaka Khan, Brittany Howard, Wiley, Calvin Harris, and Basement Jaxx.
One of her first major works as a director was the 'You are Powerful' video for Amnesty International, released on the 60th anniversary of the Universal Declaration of Human Rights.
[6][7][8][9] Gehrig directed "The Woman Who Ate Photographs", an episode of Apple TV+ series, "Roar", starring Nicole Kidman written by Liz Flahive and Carly Mensch.
The advert constituted part of John Lewis' partnership with Age UK to raise awareness of loneliness in the elderly, showing a lonely old man living on the moon being sent a gift by a young girl on earth.
[18][19][20] Gehrig again rose to prominence in 2019 for 'The Best Men Can Be' advertising video by razor company Gillette, which challenges its earlier tagline of "The Best a Man Can Get" and the effects of toxic masculinity.