Kimberly Guadalupe Loaiza Martinez (born 12 December 1997) is a Mexican internet personality and YouTuber.

[4] Loaiza initially made makeup videos, hair tutorials, and trivia for girls; however, over the years her content changed to make more vlogs, challenges and tags with her friends.

[6] In 2020, Loaiza launched a clothing line, opened her own telephone company, broke the record of the most subscribers on YouTube for Spanish-speakers, and collaborated with other social media personalities such as James Charles.

[7][8] In 2021, Loaiza's partner, Juan de Dios Pantoja, appeared in a leaked video where he allegedly had sex with another woman.

In 2020, Loaiza revealed that she had married Juan de Dios Pantoja, also mentioning that they were expecting their second child.