Kimberly Guadalupe Loaiza Martinez (born 12 December 1997) is a Mexican internet personality and YouTuber.

[4] Loaiza initially made makeup videos, hair tutorials, and trivia for girls; however, over the years her content changed to make more vlogs, challenges and tags with her friends.

[6] In 2020, Loaiza launched a clothing line, opened her own telephone company, broke the record of the most subscribers on YouTube for Spanish-speakers, and collaborated with other social media personalities such as James Charles.

[7][8] In 2021, Loaiza's partner, Juan de Dios Pantoja, appeared in a leaked video where he allegedly had sex with another woman.

[10] After several videos defending himself, de Dios Pantoja apologized to Loaiza, who forgave him and they continued their relationship.