The style is characterized through the combination of cute, feminine fashion items like babydoll and Peter Pan collared dresses, with more adult aspects like smudged red lipstick and dark eye makeup.
[4][5][6] Mish Way described it as "intentionally taking the most constraining parts of the feminine, good-girl aesthetic, inflating them to a cartoon level, and subverting them to kill any ingrained insecurities.
"[3] She further noted that although the look was very feminine, when its exponents performed onstage they "stood tall and confident, they threw their guitars around like weapons, and screamed out whip-smart feminist lyrics.
"[3] Fashion academic Morna Laing likened the style to a same-sex form of drag by "exaggerating the contradictory demands of ideal femininity; betraying its constructed-ness; subverting it from within".
[9] Both are generally credited by publications including i-D, the Guardian and Rolling Stone as inventing the kinderwhore fashion style, however both dispute the other's involvement.
[15] As early as 1992, the style was beginning to slip into mainstream and high fashion, with Perry Ellis' 1992 Grunge collection, by Marc Jacobs embracing elements of kinderwhore.
Furthermore, brand including Urban Outfitters, Forever 21 and Free People began putting an emphasis on many of the items that defined kinderwhore fashion,[3] as did Kanye West and Kim Kardashian's childrenswear collection the Kids Supply.