Kinetic typography

[1] Early feature films contained temporal typography, but this was largely static text, presented sequentially and subjected to cinematic transitions.

Scholars recognize the first feature film to extensively use kinetic typography as Alfred Hitchcock's North by Northwest (1959).

Y. Y. Wong has proposed that it is important to distinguish between the properties of form (e.g. colour and font) and of behaviour (e.g. qualities of movement) in temporal typography.

An example is the subtitles of the international release of Night Watch: In a scene in which a character is being called by a vampire, he is in a pool and the camera is underwater.

[5] The effect is most often achieved by compositing layers of text such that either individual letters or words can be animated separately from the rest.