[7] The center has been listed in Time magazine as one of the world's top 100 places to visit[1][8] and attracted one million visitors in 2019.

[10] The center's own stated aims is to “make a tangible and positive impact on human development by inspiring a passion for knowledge, creativity, and cross-cultural engagement for the future of the kingdom.

As Ithra developed, the motive behind it evolved to becoming a center of education and heritage while also promoting innovation and creativity to enrich the cultural life in Saudi.

[12] Regarding the environmental point of view, the building was designed in accordance with prevailing LEED standards to minimize adverse ecological impact.

[23] As of May 2020 Ithra Theater has staged performances by the Mariinsky Theater Orchestra of Saint Petersburg, Russia;[24] the Vienna Chamber Orchestra, of Vienna, Austria;[25] La Scala of Milan, Italy;[26] and the Iraqi oud player Naseer Shamma.

[31] The grand opening of Ajyaal Gallery hosts the inaugural and imaginative Being Saudi exhibition by Kvorning Design, Copenhagen and built by Modelcraft Group, Riyadh.

The exhibition allows visitors to engage with Saudi Arabian culture, across five different regions, and covers poetry, music, fashion and patterns in a non-traditional format.

Conceived as an immersive visitor experience, Being Saudi communicates the kingdom's rich culture heritage in an innovative way.

Over 500 delegates attended the forum to listen to global, regional and national experts from government, academia, civil society and the private sector and actively discuss and share current developments in the creation, acquisition and dissemination of knowledge in order to achieve sustainable human development.

[32] The museum is situated on four levels and is arranged thematically into four galleries: contemporary art, Saudi heritage, Islamic civilization, and natural history and human ecology.

[17] The contemporary art, heritage and Islamic civilization galleries operate non-permanent displays and change their exhibitions on a regular basis.

The film is influenced by American Westerns and is a coming of age story about a young man's camel race in Saudi Arabia.