[2] Potential tourist areas include the Hijaz and Sarawat Mountains, Red Sea diving and a number of ancient ruins.
[6] Popular places to visit in Saudi Arabia are Makkah, Medina, Mada'in Salih, Yanbu, Tabuk, Jeddah and Riyadh.
[40] The Travel & Tourism sector in Saudi Arabia is set for impressive growth, with an anticipated annual average increase of 11% over the next decade, positioning itself as the fastest-growing industry in the Middle East.
Such a promising outlook not only emphasizes the increasing allure of Saudi Arabia as a travel destination but also signifies the country's strategic efforts to establish itself as a key player in the global tourism landscape.
The government is spending billions[clarification needed] on bringing forms of entertainment such as wrestling, tennis, car racing, expensive restaurants and concerts to expand tourism.
[42] Saudi Arabia's tourism strategy is closely aligned with the 2030 vision, seeking to significantly enhance the sector's role in the domestic economy.
This ambitious agenda reflects a comprehensive effort to position the Kingdom as a prominent player in the global tourism landscape.
[43] Embarking on a transformative journey to diversify its economic, social, and cultural dimensions, Saudi Arabia's Crown Prince has unveiled four pivotal projects under the ambitious 2030 vision.
[80] Messi was signed by Saudi Arabia as its ambassador during a trip he made to the country's port city of Jeddah, along the Red Sea.
[81][82] The news received critical reactions from media and human rights groups calling it Saudi Arabia's use of sports to improve its reputation.