The King Biscuit Blues Festival is an annual, multi-day blues festival, held in Helena, Arkansas, United States.
[1] The name of the festival comes from King Biscuit Time, which was the longest running radio show.
Sonny Boy Williamson II and other musicians played live on KFFA every weekday, pausing for King Biscuit flour commercials and announcements of their next night time performances.
[2] The festival was started in 1986 under the guidance of the "Main Street Helena" organization, which is part of the "Main Street, USA" program.
Its purpose was to revitalize the downtown area of the Mississippi River port city.