King Features had a series of hits during the 1930s with the launch of Blondie (1930–present), Flash Gordon (1934–2003 Note: Relaunched again in October 2023 by Dan Schkade as a daily and Sunday strip), Mandrake the Magician (1934–2013), and The Phantom (1936–present).

In 1988, Yates was replaced by Jay Kennedy — author of The Official Underground & Newave Comix Price Guide (Norton Boatner, 1982).

[22] When asked to speak in public, Byck made a point of telling audiences that King Features received more than 1,000 strip proposals annually, but chose only one each year.

However, in Syd Hoff's The Art of Cartooning (Stravon, 1973), Byck offered some tips regarding strip submissions, including the creation of central characters with warmth and charm and the avoidance of "themes that are too confining," as he explained: King Features Syndicate's content distribution division distributes more than 150 different comics, games, puzzles, and columns, in digital and print formats, to nearly 5,000 daily, Sunday, weekly and online newspapers and other publishers.

Comic properties include Beetle Bailey, Blondie, Dennis the Menace, The Family Circus, Curtis, Rhymes with Orange, Arctic Circle, Macanudo, and Zits.

[25] In March 2018, to mark International Women's Day, many King Features cartoonists included messages about female empowerment and other topics that resonated with them.

[26] In April 2020, Bianca Xunise became the first black woman to join the team of female creators behind King Features strip Six Chix.

In 1967, Al Brodax, then the president of King Features, pitched The Beatles manager Brian Epstein on turning their hit song "Yellow Submarine" into an animated movie.

[34] In addition to extensive merchandising and licensing of such iconic characters as Betty Boop, Felix the Cat, and Popeye, King Features has diversified to handle popular animation and TV characters (from "Kukla, Fran and Ollie" and "Howdy Doody" to "Mr. Bill" and "Mr. Magoo"), plus publicly displayed, life-sized art sculptures — "CowParade", "Guitarmania" and "The Trail of the Painted Ponies."

As a sales tool, the King Features design team created colorful strip sample folders resembling movie press kits.

In June 2019, 20th Century Studios and The Walt Disney Company announced the production of an animated film based on the comic strip Flash Gordon.

[41] In November 2020, a Hagar the Horrible animated series was announced, written by Eric Zibroski, who wrote and produced the ABC comedy Fresh Off the Boat.

On a web page and via email, the DailyINK service made available more than 90 vintage and current comic strips, puzzles, and editorial cartoons.

[43] The vintage strips included Bringing Up Father, Buz Sawyer, Flash Gordon, Krazy Kat, The Little King, The Phantom, and Rip Kirby.

King Features editor-in-chief Jay Kennedy introduced the service early in 2006, commenting: Comics are consistently ranked among the most popular sections by newspaper readers.

In creating DailyINK, we wanted to ensure that fans had a destination where they could experience our complete lineup of award-winning comic artists and writers.

By offering all of our current favorites updated daily, along with access to our archives of beloved characters as well as political humor and games, we have designed DailyINK.com as a destination fans will want to visit every day for something new.

[44]With 11,000 subscribers by June 2010, more vintage strips were added to DailyINK, including Barney Google, Beetle Bailey, Big Ben Bolt, Brick Bradford, The Heart of Juliet Jones, Jackys Diary, The Katzenjammer Kids, Little Iodine, Mandrake the Magician, Office Hours, Quincy and Radio Patrol.

On November 15, 2010, a subscription rate increase to $19.99 was announced, effective December 15, 2010, with applications available on iPhone, iPad, and iPod Touch, plus a "new and improved" DailyINK in 2011.

[45] Added features included original publication dates, a forum, and a blog, mostly promotional, but also with "Ask the Archivist" posts exploring comic-strip history.

Other nominees in the Funny category: JibJab Media Inc, Threaded, Snowball of Duty: White Opps and SoBe Staring Contest.

[55][56] King's A la Carte Online Comics offers syndication of specific strips aimed at "precisely defined audiences" of specialized websites.