[citation needed] After attending high school, King Louie began building a following through one-on-one mixtapes.
[3] To promote his mixtapes, King Louie launched a series of music videos on YouTube.
[4] It was his promotional methods on YouTube that helped him be one of the newer Chicago rappers to get noticed nationally.
While on his trip, Kanye West's record label GOOD Music released a remix of a song by Chicago hip-hop artist Chief Keef.
[4] King Louie was later quoted on MTV's Sucker Free program that he was shocked and not aware that West was a fan.