[1] The series began airing on all All-Nippon News Network stations in Japan on February 5, 2017, succeeding Witchy PreCure!

Ichika Usami is a second-year middle school student who loves sweets and wishes to work in a patisserie, but struggles to bake.

One day, she encounters a fairy named Pekorin, who is able to detect "Kirakiraru", an element residing in sweets that represent the feelings put into them.

[4] A month after its registration, Toei opened a teaser site for the series with the catchphrase "Create, Taste and Battle!".

The producers stated that a five-person team was being used after ten years to differentiate it from the previous series, Witchy Pretty Cure!, which initially had a duo that later expanded to become a trio.

Producer Yu Kaminoki said that "Running a sweets shop/bakery is one of many jobs girls have dreamed of being when they grow up, and that is a good theme for the next series.

"[8] While discussing the staff, the producer said that Kohei Kureta and Yukio Kaizawa were chosen to direct the series to lessen the burden in production while coming up with newer concepts.

Yukio Kaizawa was chosen due to his work with the Cure Flora and the Mischievous Mirror short film, and he stated that as director, he wanted to incorporate new ideas into the series.

Nanako Mori said that her experience with the group in the past is the inspiration for her role in the anime, and that playing a big sister in the series is a first.

[9] The anime began airing on All-Nippon News Network stations in Japan, including ABC and TV Asahi, on February 5, 2017, replacing the previous series, Witchy PreCure!, in its initial timeslot.

The first single of the series was released on March 1, 2017 along with the first official soundtrack on May 31, 2017 titled Precure Sound Decoration!!.

A vocal best album titled Suite☆Etude☆A La Mode was released on January 24, 2018, which featured songs from the anime and its movie.

However, the voice actress for Cure Macaron had said in an interview that, since it is a show aimed at little girls, she had been told by the staff that the feelings of the characters were not "love".