In addition to premium brands it also carries the private label First Price.

[citation needed] Kiwi was owned and operated by Norwegian businessman Per-Erik Burud.

[2] After Burud's death, Jan Paul Bjørkøy was constituted as new leader of the chain.

[4] This is an initiative backed by health and nutrition institutions throughout Sweden, Denmark, and Norway, which aims to mark certain food items as healthy.

[5] In April 2017 it was announced that all stores in Denmark would cease to operate under the Kiwi brand.