It is named after the song "Knowing Me, Knowing You" by ABBA (Alan Partridge's favourite band), which was used as the show's title music.

Steve Coogan played the incompetent but self-satisfied Norwich-based host, Alan Partridge.

Alan was a spin-off character from the spoof radio show On the Hour (which later transferred to TV as The Day Today).

Originally airing at 18:30, Radio Times described the show as: "Classic chat from On the Hour's supreme sports reporter and his guests from the world of theatre, politics and emotional tragedy.

Doon MacKichan's character Kendall Ball did not make it into the eventual TV series but did appear in The Day Today, made between the two incarnations.