Koh Buck Song (Chinese: 许木松; born 1963) is a Singaporean writer, poet, and country brand adviser.
[2] He works as a writer, editor and consultant in branding, communications strategy and corporate social responsibility in Singapore.
[13] As a country brand adviser, Koh has spoken extensively on brand Singapore overseas, including as keynote speaker at a City Nation Place global conference in London, UK;[14] at the Royal Institute for Governance and Strategic Studies in Phuentsholing, Bhutan;[15] at a Pacific Economic Cooperation Council seminar in Tahiti;[16] at the Japan Foundation in Tokyo as a cultural leader of Singapore;[17] and the Blavatnik School of Government at Oxford University, UK.
[20] As a brand consultant, his projects include the global launches of Gardens by the Bay, National Gallery Singapore, and Fusionopolis.
[24][25] At the Lee Kuan Yew School of Public Policy, he is on the Executive Education teaching faculty for nation branding, having previously been an adjunct associate professor of leadership.