Kokanee beer

Labatt Brewing is now a subsidiary of Anheuser-Busch InBev SA/NV, which is trading as BUD on the New York Stock Exchange; (ABI:BB in Brussels.

Kokanee was started in the 1960s, and initially its sale was restricted to the residents of the interior of British Columbia due to BC liquor laws.

After Labatt bought the Columbia Brewery in 1974, they hired the advertising agency WestCan, later to be known as Scali McCabe Sloves, whose Vancouver office produced a number of humorous radio and then international award-winning TV campaigns introducing "The Sasquatch".

They changed the icon of the Kokanee Glacier to a photo montage that was shot from a helicopter by nature photographer Alec Pytlowany.

According to the ad campaign, the Ranger eventually recruited three Glacier Girls to join the search to catch the elusive Sasquatch.

The campaign concluded on August 17, with the Kokanee Ranger ultimately being killed off in a commercial that spoofed the last few minutes of the final episode of The Sopranos.

[2] A TV ad showed the late Ranger as a ghost resuming his post and duties, discovering he's dead as his hand passes through a bottle of Kokanee, remembering "you killed me off!

Voters chose from a varied choice of candidates: "Ma Ranger", the mother of the Kokanee Ranger; "Micheal Baystreet" a Gordon Gekko-like TSX day trader; "Cory", a Ski instructor who has skied the Rockies since the '80s; "Beer Fridge 2.0", a beer cooler with a lock; "Glacier and Fresh", a Starsky and Hutchesque buddy duo eager to make their mark by stopping Sasq's crime wave; and "Glacier Goat" a foul mouthed cantankerous goat.

Micheal Baystreet, seeks to redevelop the Kootenays with condo high rise apartments, Ma wants to satisfy her widow lusts.

Brookswood man drinks 48 case of beer then gets behind wheel of subcompact car to pick up albino children from school.