[5] On November 29, 2013, Konga.com crashed and remained offline for 45 minutes as a result of unprecedented traffic stemming from its Black Friday promotion.

The acquisition will support KongaPay, launched in August 2015, which was Konga's solution to facilitate the uptake of cashless electronic payments.

KongaPay was launched as a pilot product in 2015 in partnership with Nigerian commercial banks to work for customers only within Konga.com's platform.

With KongaPay, a customer receives an authorization code that is secured and registered to the mobile phone number on the website.

KongaPay has eliminated the use of sensitive personal information such as Internet banking passwords or card details with just a click.

Unlimited opportunities have been created through this marketplace that has ended up boosting employment and economic growth and development in the country.

Sim Shagaya says; “About a year ago, we realized that for our services to be really valuable to society, we had to build a platform for anyone, not just Konga, to sell and prosper.

We launched this platform to a limited number of sellers and in that time, we have learned how to build a truly revolutionary Nigerian online marketplace…” Self-Fulfill Model[23] was a major upgrade in Konga's marketplace offer.

This service made it possible for its merchants to have great shipping agreements negotiated by Konga with reputable courier partners.

Two months after laying off over half of its staff,[24] Konga was acquired by Zinox,[25] a Nigerian firm that manufactures and distributes computers.

[27] Later that month, Shola Adekoya, resigned from his role as Konga CEO to be replaced by Nick Imudia, the immediate past Regional Director TCL/Alcatel and Prince Nnamdi Ekeh the Founder of Yudala.

The new Konga combined the online e-commerce strength of Konga.com and the expansive branch network of Yudala to execute pure omnichannel retail for the first time in Africa.