[3] In August 2019, Sim Shagaya was invited to and accepted to serve as a member of the Economic Advisory Council of the Executive Governor of his home town, Plateau State, Samuel Lalong.
[6] Prior to the establishment of DealDey and Konga.com, Sim worked as a banker in South Africa under Rand Merchant Bank.
He later moved to Nigeria where he became Google's head for Africa and went on to found a Lagos-based billboard advertising business called E-Motion in November 2005.
According to Sim Shagaya, the primary aim of Konga.com is to "aggregate the youngest and fastest-growing market that was dispersed, under-served and that traditional retailers were simply failing to reach".
Sim is also the founder and chancellor of Miva Open University which was recently launched and received its operating license in May 2023.