Kotohira (琴平町, Kotohira-chō) is a town located in Nakatado District, Kagawa Prefecture, Japan.

The west side of the town area runs along the foot of Mt.Kotohira Kagawa Prefecture Kotohira has a humid subtropical climate (Köppen Cfa) characterized by warm summers and cool winters with light snowfall.

Following the Meiji restoration, the town of Kotohira was established with the creation of the modern municipalities system on February 15, 1890.

Kotohira has a mayor-council form of government with a directly elected mayor and a unicameral town council of 10 members.

In terms of national politics, the town is part of Kagawa 3rd district of the lower house of the Diet of Japan.