Krembo, also called crembo or creambo (a contraction meaning literally "Cream-in-it" in Hebrew (קרמבו)), is the name of a chocolate-coated marshmallow treat that is popular in Israel.
[1] With the arrival of Ashkenazi Jews fleeing persecution in Europe during the second aliyah to Israel, they brought with them their traditional foods and confections including the predecessor to the krembo.
In 2005, Strauss signed an agreement with Unilever to export ice cream and krembos to the United States and Canada due to a demand for products of this type with strict kosher certification.
Due to Israel's Mediterranean climate, with long, warm summers, krembos are a seasonal treat sold only four months a year, from October to February.
[7] Although considered a children's treat, sociologists have found that it is consumed as a comfort food by Israeli expatriates in the United States, evoking nostalgia for their childhood.