Kroma was launched by the Globe Telecom Group in 2016 as Sphere Entertainment, as the latter continued its expansion of new ventures outside telecommunications.

[1][2][3] It also partnered with domestic and international media companies and brands like Spotify, NBA League Pass, Disney, Netflix and Astro to provide content distribution and consumer services to Globe subscribers.

[4] In November 2020, Globe and Sphere also partnered with filmmakers Erik Matti and Dondon Monteverde to launch Upstream PH, a subscription video-on-demand and streaming service.

[7] On April 6, 2022, Kroma was formally launched under its "tradigital" platform (traditional and digital media) with new additional brands engaged in publishing, talent management, production and B2B services.

[8] It was also announced by Kroma that it formed a joint-venture with ABS-CBN Corporation and 917Ventures for Pinoy Interactive Entertainment (PIE), a new multi-platform channel aired in May 2022 via BEAM TV's digital broadcast.