[3] Ksenia Schnaider created her first pair of jeans from second-hand denim, which led to the designers continuing this as an ongoing project.
[6] After its debut in 2016, it has gained success online and among celebrities, including Celine Dion and Bella Hadid.
[10] For spring-summer 2020, the brand collaborated with Belgium-based shoe label Morobé to produce mules and boots made from leftover denim.
[citation needed] In 2021, the brand created an 'anti-easy' capsule line for Isetan Tokyo out of leftover materials in its studio.
[citation needed] In 2019, the label was placed in the Vogue Green Talent shortlist for upcycling an estimated 500 pairs of jeans, or five tonnes of textile and denim per year.