Once upon a time there was, in country far, far, far away, a king called Jozef (Jan Decleir), and his wife, queen Angina (Karine Tanghe).

The first young man to pull the three golden hairs out of Mother Devil's head got the chance to marry the princess.

The contest was won by Kulderzipken (Michael Pas), a simple country lad.

Both Prieeltje and her mother are very happy with the outcome, but King Jozef does not want a country lad as his son-in-law, and tries to chase Kulderzipken from his castle.

He gets help from the brothers Grimm (Warre Borgmans and Lucas Van den Eynde/Marc Van Eeghem), two servants in the castle who are very fond of courtesy and add mister in front of every title, even female ones.