Kumkum Bhagya

Vermillion in My Fate) is an Indian Hindi-language drama television series produced by Ekta Kapoor under Balaji Telefilms.

One of the longest running Indian television soap opera, the concept of the show was originally based on Jane Austen's novel Sense and Sensibility.

Ekta Kapoor considers the letter K to be lucky and has named many of her productions starting with K.[5] Talking about introducing a fresh concept on prime time, Zee TV Programming head Namit Sharma said, "It takes one epic show to replace another, so you can imagine.

It is a passionate drama of love, a far cry from regular saas-bahu soaps and has an ensemble cast of some very talented actors."

[11][12][13] Shabbir Ahluwalia,[14] who was also cast in Ekta's TV series Kayamath, was selected to portray the lead role of Abhishek Prem Mehra.

[15][16] In May 2014, Shikha Singh entered the show as the main antagonist Alia Mehra,[16][17][18] while Madhurima Tuli was cast to portray the negative role of Tanu.

Other supporting cast members include Samikssha Batnagar, Ankit Mohan, Charu Mehra and Amit Dhawan.

In March 2019, Mugdha Chaphekar, Krishna Kaul and Naina Singh were introduced as leads of the second generation who play Prachi, Ranbir and Rhea respectively alongside Sriti and Shabbir.

In August 2020, Naina left the show as she was not happy playing a negative role anymore and Pooja Banerjee replaced Singh as Rhea.

[24] In February 2024 Srishti Jain was cast to play negative lead Monisha thus making her second collaboration with Balaji Telefilms after Bade Achhe Lagte Hain 3.

The series narrated the story of Pragya's sisters, Preeta and Srishti and their attempt to find their mother Sarla and how they meet the rich and famous Luthra family.

[citation needed] The show also gave tough fight to the long-time Hindi GEC leader Diya Aur Baati Hum that aired at same slot on Star Plus.