Kurkure is a brand of spiced crunchy puffcorn snacks made up of rice, lentil and corn.

[1][2][3][4] The snack is manufactured in India and Pakistan, and has limited availability in certain international markets such as Canada and the United Kingdom.

[14] In 2012, Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramya Krishnan, and Farida Jalal, started to advertise Kurkure.

[15] In 2019 Samantha Ruth Prabhu and Taapsee Pannu acted in Hindi, Tamil and Telugu commercials of Kurkure.

[1][2] Actresses Ayesha Omer, Hania Amir and Iqra Aziz have all been featured in television commercials for Kurkure in the country.