Kurt Jetta (born 21 July 1961) is a consumer researcher who studies data about multinational corporations through his firm, TABS Analytics, which is based in Shelton, Connecticut.

Other investigations led by Jetta include sociological research that pertains to the purchasing habits of various ethnic groups.

[8] In the area of trade promotion, Jetta has developed an alternative methodology to current industry baseline models.

[11] In 1998, Jetta founded TABS Group, where he is the Chief Executive Officer and Lead Product Developer.

Additionally, he serves as an independent Director for JM Global Holding, Co.[12] Work by Jetta and TABS has been quoted in The New York Times,[13] Forbes,[14] Bloomberg,[15] and other national media.

His work, covered by both Wells Fargo and Food Navigator USA, showed that the consumer packaged goods industry focuses too much on less effective promotional tactics such as retailer loyalty programs and marketing to millennials at the expense of doing more traditional consumer trade promotion.

[25][26][27] When Amazon announced its intent to purchase Whole Foods in June 2017, Jetta’s research and commentary was quoted in Bloomberg and The Denver Post, and he was interviewed on NPR.

[3] Jetta's TABS Group formed a "senior-level team dedicated to supporting internal and customer-related initiatives with Walmart" and researched the methodology that enables this corporation to operate "on a chain and local level.

"[33] When Ahold NV and Delhaise Group merged to become one of the largest supper market chains in the United States, Jetta noted his approval of the $560 million in savings the companies will incur after just 3 years, was “vital in a flat market.”[34] Jetta also shared his insights about Apple Stores' EasyPay innovation in Macworld, after a court case was pending about Eric Shine who "was accused of trying to walk out of the Apple Store on New York’s Fifth Avenue without paying for a pair of headphones" although Shine claims that "he did try to pay, using the mobile Apple Store app’s EasyPay option on his phone, but that the purchase didn’t go through.

That’s then followed by some “shakeout of people that don’t like it for a lot of reasons—user difficulty, user error, and the like.”'[5] When grocery chain A&P filed for Chapter 11 bankruptcy in 2015, Jetta criticized the chain, calling the bankruptcy “a surprise to absolutely no one.”[36] In 2015, Jetta estimated the US supplements industry at $11.8 billion, challenging Nutrition Business Journal’s estimate of over $35 billion as “vastly overstated.”[37] His statements prompted a rebuttal from Nutrition Business Journal’s Editor-in-Chief and started an ongoing debate.