Trade promotion (marketing)

Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more.

Companies can utilize Trade Promotions to increase product visibility and brand awareness with consumers.

Lastly, Trade Promotions can be leveraged to introduce new product launches into retail stores.

In-store Displays can be perceived as more visually appealing to consumers than product alone on a retail shelf.

Consumers can enter as many times as they wish, although it is permissible for firms to restrict customers to one entry per visit to the store or some other location.

Premiums incentivize consumers to purchase a product with a tangible benefit, such as a no-obligations gift.

While Sales and Marketing managers are surrounded by promotion information, questions on retail commitment and product forecast accuracy can hinder the process.

Lack of integration both internally and with external partners can hinder trade promotion success.

KPIs tell manufacturers and retailers how trade promotions performed relative to their pre-determined objectives.

Manufacturers and retailers will not know what made a promotion effective or ineffective unless they have predetermined data points to measure and analyze.